After joining One Medical in 2019 we embarked on a mission to build a new brand that has become one of the biggest primary care providers in the US with over 100 offices in 28 markets and growing, making giant strides to transform healthcare.
We began with a new strategic brand platform and underwent a full overhaul of the brand identity, website, photography, illustration, film and campaign work. Driven by our core internal brand and creative teams, we partnered with agency partners to bring the vision to life and support our goal of becoming the most loved brand in healthcare.
Here’s a video we made to recap the first 9 months.
A deep dive into the launch of onemedical.com