The pandemic has changed our lives, our perspectives and our priorities—especially when it comes to our health. Whether it’s finding new ways to exercise or spending more time on mental health, many are using this moment to change for the better. To encourage even more people to think about who they want to be when this chapter comes to an end, we launched the first-ever TV commercial for One Medical.

The story follows the journey of open-water swimmer Mina Rhoden as she carries out her daily ritual of swimming in the frigid Bay Area waters—a routine she really embraced during the pandemic. 

Working with Goodby Silverstein, Lance Acord and Park pictures we created a 60 second spot which ran on CNN during the 2021 Presidential Inauguration—the perfect media moment for an ad about starting a new chapter.